Archive for September, 2011

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How to Generate More Quality Leads

Many of you may be wondering how to generate more leads through your website. You may already have an SEO plan in effect and wonder what else you can do to promote your brand and increase your business. Well, you’re in luck because chances are that you are not utilizing all of the most successful [...]

PPC, SEM, SEO
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Get Your Mobile Media Campaign Moving

Regardless what industry your business falls into, you cannot ignore the importance of mobile media marketing. Underestimating what mobile marketing campaign can do for your company would be a big mistake. If you have any question about the validity of this advertising technique just take a look at some of the Forbes and Fortune 500 [...]

PPC, SEM, SEO
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On-page Optimization Overview

On-Page optimization is an important and key aspect of your website development. It also plays a very important role in your SEO efforts. Many marketing companies focus on just a few aspects of online marketing but a truly high-quality online marketing company like dBasemedia.com focuses on a complete online marketing campaign.
A proper online marketing campaign [...]

PPC, SEM, SEO
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The Making of the Brand

Brand recognition and reputation are and always have been the basis of any marketing campaign. Online marketing is the same, in fact, even more important to a business. The good name that you build up during the process of selling your products or providing your services will help bolster your popularity both locally and on [...]

PPC, SEM, SEO
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Facebook and SMM Advertising

Social Media Marketing (SMM) was slated to take the online marketing world by storm once the adverting industry started taking notice of the incredible numbers of users that were joining social networking sites like Facebook, Twitter and now Google+.
Looking at the sheer numbers of users instantly made social networking sites a huge target for [...]

PPC, SEM, SEO
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Bing Paid Search Tips

Most companies and individuals spend the bulk of their online advertising time and money bolstering their Google search results most notably Adwords. This is primarily because Google is still the big kid on the block when it comes to search engines. Google gained its momentum and influence by introducing a faster, more stream-lined search engine [...]

PPC, SEM, SEO
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Mobile Media Marketing Milestones

Mobile media marketing has become an integral part of any online advertising campaign. Mobile device sales are off the charts and anticipated to be in the billions by 2012. what this means to businesses across all of the industries is that more and more consumers and other businesses will be finding them online while using [...]

PPC, SEM, SEO
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The Importance of SERP

In online advertising and SEO (Search Engine Optimization) there are a few industry unique terms that businesses should be aware of. One such term or, more accurately, acronym frequently used when discussing SEO is SERP.
As defined by Wikipedia, “A search engine results page (SERP), is the listing of web pages returned by a search engine [...]

PPC, SEM, SEO
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PPC Management

With all of the buzz about online advertising business should remember to properly manage their Pay Per Click (PPC) campaigns. This sounds simple and usually provided you have the time to monitor your results and make changes as needed to increase your exposure and conversions.
Running a business can be a time-consuming task in and of [...]

PPC, SEM, SEO
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Mobile Media Marketing and the Holiday Season

Retailers have already begun ramping up their advertising efforts for the upcoming holiday season and online shopping is expected to increase dramatically over last year’s substantial figures. Part of the credit for this anticipated growth is the fact that the US economy is not looking a bleak as it did a couple of years ago.
Another [...]

PPC, SEM, SEO