Archive for October, 2011
If you haven’t already implemented a blog for your business you may be losing traffic to your competitors who do. A good blog gives you the dual benefits of getting out the word about your business and lending more credence and weight to your business website.
Ultimately you would want your blog to be a place [...]
Surprisingly, one of the most common, damaging phenomena experienced by websites is becoming stagnant. One would assume that with ever-evolving marketing techniques and trends that businesses are always tweaking their websites but it happens more often than you might think that nothing new or different ever appears or happens o the website after it is [...]
Remarkably, many businesses are unaware of the benefits of online advertising. Some strictly adhere to the older marketing techniques and strategies of yesteryear. Of course that is not saying those methods aren’t still effective, quite the contrary, it is just wiser to also use more modern marketing techniques as well.
Online advertising continues to prove [...]
Constantly evolving to accommodate its 800 million+ members, social networking giant Facebook has added another business-friendly feature that companies can use to enhance their Facebook pages. Now Facebook business users can add their own customized tabs right along with the default pre-designed Facebook tabs. Released in February 2011, this feature has been steadily gaining in [...]
Geotargeting is one of the most effective and underrated methods of internet advertising. By focusing efforts on specific geographic markets, businesses can really maximize their marketing campaigns.
Geotargeting seems to go against the grain of older online marketing ideas that held that widespread exposure was the way to go. However, research has shown that for [...]
There is no question about the continued growth of the mobile device market with projections running into the billions in coming years. Just as there is no question about how these devices will continue to be incorporated into the daily lives of consumers and businesses. Mobile devices have literally changed the way society functions in [...]
Video optimization for business webpages is a very useful method of promoting your brand and services quickly and effectively. Youtube is one of the top video sharing sites and best of all, you can join and upload your videos for free. That perk, in and of itself is more than enough reason for you to [...]
Google has maintained its dominance in the search engine world through a combination of efficiency, popularity and by offering loads of free (and paid) tools and utilities for everyone from casual internet users to researchers to online marketing companies to use. These things helped establish Google as a household name (and a verb!).
Google Adwords, [...]
There is a great deal of confusion and consternation in the ranks when it comes to Google’s new policy to start encrypting outbound clicks and search queries. The change, effective October 18th, will likely limit or prevent the data webmasters using Google Webmaster Tools receive about visitors to their websites.
Google’s blog for 10/18/2011 maintains that [...]
It’s getting close to that time of year again and researchers and industry experts expect online sales to be huge again. If you have products to sell and you are an online retailer you will want to make sure your seasonal sales promotions are ready to start being broadcast.
The mobile marketplace is expected to be [...]