Archive for November, 2011
Social networking has taken the internet by storm. Although it has actually been around for awhile, never before have so many internet users across the globe embraced this electronic communication platform. People are connecting and reconnecting with friends, family, co-workers, former classmates and even businesses through the variety of social networking websites.
On a purely scientific [...]
Improving your search engine ranking is an ongoing process that gets refined over time by trial and error and finding what techniques work best for attracting consumers to your business. There is one challenge that all businesses owners must face time and time again when it comes to their online presence and that is staying [...]
Thanksgiving, Black Friday, Cyber Monday and Christmas are by far the most talked about, searched and popular keywords on the web this week. Consumers are spending a lot of time this holiday (and pseudo-holiday) season shopping online for all of the best steals and deals on the latest and greatest gifts.
Online retailers are anticipated [...]
Businesses with physical locations can sometimes be confused about what to do to optimize their online presence. Having a website is not enough in today’s competitive marketplace. Consumers and businesses need to be able to locate your company online. This is where local search listings come in handy.
People are rarely using the telephone book any [...]
If you have ever wondered how well your website is fairing in the search engine rankings, you can use a variety of tools to analyze and measure the performance of your website. Some of the things that are useful to know include, but are not limited to your keyword rankings, how much you spend for [...]
Just when you thought the buzz about this week’s Black Friday shopping extravaganza had already reached a fevered pitch, retailers have stepped it up another notch. Many major brick and mortar stores have announced that they will begin their Black Friday sales specials on Thursday, Thanksgiving night.
There is much speculation about the motivations behind this [...]
Retailers are counting down the days until Black Friday and their other holiday sales and promotions. One area that a huge amount of focus will be in is mobile marketing. The holiday season is typically a time when retailers of all kinds can make serious end of the year profits. In many cases the holidays [...]
Part of your online marketing success and progress depends on your ability to implement effective advertising techniques and practices. Blindly paying out money to search engines, affiliates or questionable online marketing schemes making impossible claims are all about as effective as hiring an in-house staff member that is inexperienced in online marketing.
If you are [...]
Businesses should spend some time over the upcoming holidays making decisions about what and how they will implement and deploy their online advertising efforts. Many of the same techniques and strategies used today will still be valuable in the coming years. Some will become more prevalent and efficient than others.
Some things businesses should be thinking [...]
One of the most heavily discussed developments in the SEO industry is the potential impact of Google Fresh – Google’s new experimental algorithm that uses an aptly named ‘fresh crawl’ which is basically a daily check of indexed pages. Google already does a monthly crawl of webpages as a part of its algorithms, indexing new [...]