Archive for December, 2011
Facebook offers businesses a way to track their visitors or fans. Some of the information that is recorded includes the age, location, relationship status and likes & interest of the individuals. This data can ultimately help businesses target specific types of inline visitors for specific advertising campaigns, special offer and promotions.
One added benefit to having [...]
Pay Per Click (PPC) management is a very important and necessary function of your online marketing efforts. It can be a very daunting task to stay on top of these and the myriad of other online advertising methods, platforms and techniques businesses need to use in today’s competitive marketplace.
One very simple solution to managing [...]
Keeping your social media marketing efforts on track can sometimes be a time-consuming task. Many businesses and individuals utilize online tools that allow them to distribute their message to multiple social media sites simultaneously rather than logging in and updating messages on each site. The messages will usually be news updates, promotions or information related [...]
Video marketing has been on the rise in recent years and it is almost a blending of traditional and modern advertising. Video marketing used to be the sole domain of wealthy companies with deep pockets and a lot of resources. Today, even users with limited technical skills and no previous production experience can post [...]
As we approach the end of the year, most businesses are assessing what there online marketing strategies, goals and budgets will be for 2012. As a matter of fact, most companies will have already decided on these important subjects. Planning ahead of time is always a good game plan and advertising is no exception to [...]
There’s no denying the incredible growth of the mobile device market. With the number of smart phones, tablets and wireless hotspots, the mobile marketing world is expected to continue to increase. New devices are being created on a daily basis.
Mobile media marketing is the new high-demand advertising platform as businesses clamber to get their [...]
Staying abreast of the latest online marketing trends and techniques can sometimes feel like a full time job. Keeping track of the ebb and flow can drain valuable time from running your business so enlist the help of a professional.
Basically, mobile marketing takes the form of SMS messaging. This is when retailers send SMS text [...]
Most businesses that have invested time in improving their online marketing campaigns know that striving to get better search engine placement is an ongoing task. There are no shortcuts or quick and easy ways to the number one spot but their are certainly a number of techniques and methods that can help get better [...]
There are numerous reasons for businesses to use Google Adwords as a part of their online advertising campaigns. Aside from the obvious affiliation with one of the world’s most popular search engines, Adwords is a great tool for marketing professionals and business owners.
With Google Adwords you can actively participate in how your websites performs. You [...]
By now most businesses realize that their company website should be optimized to produce the best possible ranking position on the bug 3 in search engines – Google, Bing and Yahoo. These major search engines have many things in common and many differences as well. For one thing, the primary goal of a search engine [...]