Archive for January, 2012

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Online Advertising Without Google

Believe it or not there are numerous techniques and methods for advertising online that do not require Google, Bing or Yahoo businesses services. Granted, each of these search engines offers some free tools to help businesses with their online marketing efforts but there are also other ways to promote your brand.
For starters, your website should [...]

PPC, SEM, SEO
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Microsoft Advertising adCenter

The Microsoft Advertising adCenter for businesses has several features in place to make the experience of using it more intuitive and simpler to navigate and use. Some of the newer features include faster access to bulk management and campaign tools. Users can also view and compare impression share data.
Microsoft Advertising adCenter allows companies to manage [...]

PPC, SEM, SEO
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Going Local

Delving into the world of online marketing should not be taken lightly if you plan to succeed. There are numerous online advertising methods and techniques in use today and some work better for some than others. Depending on the industry your business is in and the particular products and services you offer, you may want [...]

PPC, SEM, SEO
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Impending Privacy Woes

In a rather bold move, search engine giant Google announced some major changes in its privacy policies. The announcement was emailed to all Gmail users and pops up on the Google homepage, citing that the changes will go into effect on March 1st, 2012. This gives users and businesses ample time to review the new [...]

PPC, SEM, SEO
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Picture Perfect Websites

There is an old saying that a picture is worth a thousand words. With online marketing, this old adage is still true. Internet users of all types are invariably relying on their visual skills to search, identify and decide on the products, services and information they wish to find.
With that in mind, business websites should [...]

PPC, SEM, SEO
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Google Online Marketing Challenge (GOMC)

The 2012 Google Online Marketing Challenge (GOMC) is underway. Under this program Google allocates a $250 budget for students to use to experience and develop marketing strategies in a real world setting.
The GOMC has involved approximately 50,000 students from over 100 countries. The object is for the students and their instructor/professor to come [...]

PPC, SEM, SEO
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A Few Benefits of Online Marketing

There are more ways than one to improve your search engine rankings and online reputation. Good website design with proper organic SEO (search engine optimization) as well as paid search tools can and will help get you on the right track. Having a professional online marketing company work with you is also a good idea.
Mobile [...]

PPC, SEM, SEO
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Tablet Domination in Effect

With the rapid increase of mobile device usage, tablets have reigned as one of the most used mobile devices second only to smartphones. The growth in the number of tablet owners has been amazing. They’re small, convenient and relatively inexpensive which all factor into their mass appeal.
Research from last year has found that tablet [...]

PPC, SEM, SEO
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Organic SEO Search Tips

For many years the importance of content, keywords and keyphrases was probably grossly overlooked by many online retailers. Their focus, like in traditional advertising platforms, may have just been to create a bright, eye-catching advertisement to capture the attention of potential customers.
In the real world, with online marketing, this approach can be almost [...]

PPC, SEM, SEO
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Using AIDAS Principles in Online Advertising

Marketing professionals throughout the ages have all followed certain basic steps towards selling a product or a service. While the details may vary, some of these steps are universal in their application and subsequent success.
The concept of the AIDAS principles of marketing were developed in the late 1800’s. According to the related wiki article, AIDAS [...]

PPC, SEM, SEO