Archive for February, 2012

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Finding Your Target Audience

If you haven’t already narrowed down your target audience and devised how best to teach them, you need to prioritize both of these tasks before your competition leaves you behind. It is very important for businesses and organizations to be able to focus their efforts on the areas or demographics that will yield better responses [...]

PPC, SEM, SEO
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Does Your Website Need a Makeover

Choosing what path to take with your website makeover is no small decision. Your online reputation depends on your efforts to remain current while still maintaining your brand message. Major changes can affect everything from your search engine rankings to your online integrity.
On the other hand, your website may be holding you back if it [...]

PPC, SEM, SEO
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Get Social to Get Hits

Getting active with your social media marketing campaigns is imperative to promoting you online brand. Your competitors are most likely already working on their social marketing campaigns and probably understand how influential and useful it is. Just consider the sheer numbers of users that have social networking accounts.
Facebook had 845 million members at the [...]

PPC, SEM, SEO
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Don’t Underestimate the Growth of Online Sales

While sales projections consistently show and bear out the increasing growth of online sales, retailers should keep in mind that offline sales made after online research are also a huge factor. Thanks to the internet and today’s rapidly growing technologies, it is easier than ever to find great deals on a wide array of products [...]

PPC, SEM, SEO
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Blog Marketing Made Simple

Many businesses have a company blog that they use to communicate to their clientele. A company blog can provide a great way to announce news and events as well as sales promotions. One big advantage of using a blog for this purpose is that it keeps you from clogging up your primary website.
Another advantage of [...]

PPC, SEM, SEO
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Email Marketing the Right Way

Email marketing has been a mainstay in the online advertising world for awhile. Did you know that approximately 190 billion emails messages are sent each day? Unfortunately, about 90% (171 billion) of that email is just spam. The irony is that the only reason spam is so prevalent is that for many spammers, it [...]

PPC, SEM, SEO
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Diversifying Your Marketing Budget

Companies may have a hard time deciding how to prioritize their marketing budgets. This especially important for traditional businesses with brick & mortar establishments since they have to be sure to keep advertising to their local markets.
Businesses around the country (and globally) have been trending towards more and more online advertising. Even companies that [...]

PPC, SEM, SEO
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How to Merge Marketing Methods

Many businesses and online advertisers don’t know whether to consolidate, diversify, restructure or rebuild their online marketing campaigns. The common goal is to increase exposure and sales so for different companies, different techniques will work better than others. Typically, the most effective marketing campaigns incorporate a variety of methods to accomplish this goal.
More and more [...]

PPC, SEM, SEO
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Email Marketing for Success

Email marketing has been a tried and tested online marketing tool since the onset of the internet. In fact, before the advances in search engine technologies over the last couple of decades, email was the primary resource for sharing and recommending websites to others.
Email marketing has, for the most part, remained the same however it [...]

PPC, SEM, SEO
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Jumping Onboard the .CO Craze

Well the time has finally come where businesses can now get a .co domain extension. Companies are snapping up domain names with this shorter extension.
The main advantages of acquiring a .co domain name are having a shorter, easier to remember canonical name for your business or organization. For example, Overstock.com now has o.co, [...]

PPC, SEM, SEO