Archive for March, 2012

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Social Media Marketing and Mobile Media Marketing

How many times did you check your phone for text messages today? How many Facebook and Twitter posts did you update or read? How many of those notifications were promotions from businesses? How many text messages did your company send to consumers today, this week or this month? Companies should consider these things when they [...]

PPC, SEM, SEO
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Are You Improving Your Shop-timization?

Most online stores are a dime a dozen but the truly successful stores are usually very amazing. If your online store is not performing as well as you would like you should definitely consider optimizing it for the major search engines. Now more than ever with new ecommerce sites coming online every day, businesses [...]

PPC, SEM, SEO
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Deciphering Web 2.0 and What it Means to Online Marketing

For several years now the websites that populate the internet have become increasingly influenced and updated to be Web 2.0. The term is basically more of a descriptor that refers to the ability for internet users to interact with websites versus just reading a static page. You could look at it like this, with the [...]

PPC, SEM, SEO
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Using Multi-Tier Backlinks

Part of your search engine rank placement may come from your successful backlinking campaign. Generating backlinks to your website or blog can at times be a time-consuming, tedious task but it is well worth it when you see your traffic increase. Years ago, website owners used to partake in linkfarms and paid link campaigns to [...]

PPC, SEM, SEO
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Aesthetics Matter in Online Marketing

While content and relevance are very important factors for any online marketing campaign, business owners should not neglect the appearance of their company website. The aesthetics of the website should definitely strive to be attractive, engaging and compelling for your visitors and potential customers. There are a number of reasons for this that should convince [...]

PPC, SEM, SEO
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Engage the Senses of Your Visitors

As much as today’s society is technology driven the fact of the matter is that people are still excited by the stimulation of their senses. Your business website should engage as many of these senses as possible for your website visitors. There are several ways to implement this.
Images are great marketing tools because they can [...]

PPC, SEM, SEO
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Choosing the Right Social Network

Choosing the right social network to meet your online marketing needs is an important decision. There are literally hundreds of social networks available on the internet to choose from so you need to first determine why you want to join one and then choose which you will sign up for.
Unlike personal social networking accounts where [...]

PPC, SEM, SEO
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Bing Marketing Strategies

With all of the attention focused on advertising using Google tools, online businesses should not forget to also focus your attention on effective Bing marketing. While many of your efforts to generally improve your search engine optimization for Google will also help your rankings on Bing, the search engine giants do differ in their search [...]

PPC, SEM, SEO
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A Blog to Call Your Own

Some businesses are doing themselves a disservice by not having a blog. A blog, weblog for short, is an online post that usually conveys a message, comment or critique about something. People that maintain personal blogs basically use them as an online journal. For businesses, blogs are a useful tool for a number of reasons.
First [...]

PPC, SEM, SEO
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List Your Products on Google Product Search for Free

Did you know you can list your products on Google Product Search for free? You would think this was a deal that was too good to be true but it really is true! The only major drawback to the service is the fact that free listings expire every 31 days.
Using this free service has [...]

SEO