Archive for April, 2012

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Keeping Up with Mobile Marketing

Next-generation mobile devices are expected to be even more convenient for consumers and businesses. Industry researchers are anxiously awaiting the newer technologies and functions now available to the general public and those that will be released soon. Consumers are expected to become more and more reliant on their mobile devices and if you or anyone [...]

PPC, SEM, SEO
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Pinpointing Your Target Audience

One of the most important things every company should do is identify and market to their target audience. Typically this is an obvious point, in fact, companies should know their target audience way before they have even commenced any business. However, some companies, dreaming of instant internet success and millions, may end up overlooking some [...]

PPC, SEM, SEO
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How to Create a Cognitive Itch for Your Business

Have you ever heard a song or saying that you just couldn’t get out of your head? Well scientists in many countries have been studying the phenomena for years and the phrase that typically refers to this situation is ‘cognitive itch’. Some people also refer to it as and earworm. In consumer psychology it [...]

PPC, SEM, SEO
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What’s Trending in SEO?

There are currently several hot trends in the search engine optimization, some more effective than others. Some of the most prevalent and popular online marketing tools and techniques in use today can really help boost your brand and your business through effective online marketing campaigns. Here is quick rundown of a few of the terms [...]

PPC, SEM, SEO
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Competing in the Global Economy

It is common knowledge that in today’s high-tech global society businesses of all kinds are now competing with companies from around the globe. With the spread of broadband internet, the sheer number of consumers that are coming online every day is astonishing. Now more than ever companies need to think bigger.
By accepting the market [...]

PPC, SEM, SEO
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Mobile Explosion Anticipated

eMarketer, an independent online research firm has compiled data relate to the growth of mobile devices and has estimated that, “by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month.” Currently that figure is just under 20%.
For businesses that are [...]

PPC, SEM, SEO
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SEO Tricks of the Trade

Real search engine optimization (SEO) consists of a multifaceted online marketing plan that incorporates several different campaigns that each contributes to the overall goal of brand promotion and recognition.
Of the multitude of possible SEO enhancements, by far the most useful and prevalent include
content that is original, informative and of course keyword rich. You should update [...]

PPC, SEM, SEO
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Content Marketing is Important to Your Business

Content marketing is very important to your business and its overall advertising campaign. Successful content marketing consists of having a professional online marketing company assess your needs and implement a plan that will best help you meet your online marketing needs.
Having a great writer is good but having someone that has experience and real [...]

PPC, SEM, SEO
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Improve Rankings the Right Way

Businesses are constantly trying to find ways to get to the top of the search engine results pages (SERP) ahead of their competitors. Unfortunately some of these companies fall for sales pitches from unscrupulous marketing firms and individuals that make promises that they simply cannot keep. The good rule of thumb when searching for an [...]

PPC, SEM, SEO
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Local Search is Heating Up

We’ve touched on the topic of local search marketing and how advantageous it can be to your online advertising efforts. Local search has definitely grown in its own right and is now a hot ticket item when it comes to helping consumers and businesses locate your company.
Local search is a great asset for businesses and [...]

PPC, SEM, SEO