Archive for May, 2012

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Are You Being Fresh Enough?

Fresh content has long been one of the best ways to influence organic search results. fresh content that is frequently updated will inevitably help your website rankings. The search engines crawl the internet all of the time, making note of changes that have been made to the content of websites.
Another reason to update your site [...]

PPC, SEM, SEO
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Getting Your Online Promotion in Gear

Surprisingly, a number of businesses have still not grasped the importance of online marketing and advertising. There may be a numbe of reasons for this including a general lack of understanding to incompetence on the part of the company’s marketing team. Some businesses haven;t acknowledged the importance on online advertising due to bad experiences with [...]

PPC, SEM, SEO
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Being Better Than Your Competition

Being better than your competition can be a tough prospect. Not only do you need to have the best products and services, you also need to stay ahead of them in your online advertising efforts. If you value the future of your company you should definitely make sure that your online presence is established and [...]

PPC, SEM, SEO
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Email Marketing Now vs. Then

Email marketing has been with us for a very long time now and over the years, the best practices and techniques have evolved somewhat. In the past, companies used to buy lists of validated email addresses and then send mass emails out to all of the addresses on the lists. This practice, while still [...]

PPC, SEM, SEO
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Why Improving SERP is Important

Where your company website is positioned on search engine result pages (SERP), is an important part of any online advertising campaign. It is well known that higher ranking on the search engines typically conveys into more sales and service revenue. This is businesses across the globe are ramping up their online advertising efforts.
For consumers browsing [...]

PPC, SEM, SEO
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How Do You Retain Your Customers?

Do you know why your recurring customers continue to use your products and services instead of those of your competition? Have you ever wondered what your company does that is so special it keeps customers coming back again and again? Is it proximity, as in the case of a local business? Is it excellent service? [...]

SEM, SEO
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Protecting Your Online Reputation

Your company’s online reputation is of the utmost importance. You and your co-workers have worked long and hard to build the business up and you deserve to have a good standing among consumers and other businesses. Online reputation management, also know as ORM, is basically the practice of scouring the internet, broadcast and print media [...]

PPC, SEM, SEO
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Implement a Mobile Version of Your Website

For websites, original design and content go a long way towards distinguishing your website from your competitors. Not only will you site visitors appreciate the aesthetic aspects of the website, they will also be pleased at how navigable your site is. Always keep your audience in mind when designing your company website.
Make sure you [...]

PPC, SEM, SEO
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Facebook IPO Will Only Boost Its Popularity

With social media giant Facebook going public this week opening with 421,233,615 shares at just over $38 per share, you had better believe businesses are scrambling to kick their social media marketing campaigns in to high gear. Preliminary expectations are that the social networking juggernaut will continue to amass record-breaking numbers of users. It already [...]

PPC, SEM, SEO
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Social Networking for Businesses

There are numerous ways to use your company’s social networking pages to promote your brand. Starting with the fact that your social networking pages provide a no-sales atmosphere where you and your customers can interact online. This can be a huge asset for giving you tips on how to better serve your customers and to [...]

PPC, SEM, SEO