Archive for June, 2012

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Diversifying Your Online Campaigns

Most modern businesses engage in active and aggressive online advertising campaigns. Many of these businesses tend to only focus on a few areas of search engine optimization (SEO). Some may confine their online advertising exclusively to PPC or affiliate marketing but they are severely limiting their advertising potential by doing so.
While having a strong campaign [...]

PPC, SEM, SEO
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Refining Results Through Geo Targeting

All site owners wants more visitors to their websites. However, it’s important to try to target your website for relevant visitors. For example, if your service only covers a specific region, let’s say you have a hair salon in Manhattan, then you need to target your content so that it includes your location and areas [...]

PPC, SEM, SEO
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Converting Consumer Web Analytics to Sales

With the announcement of Orbitz.com’s habit of directing Mac users to higher priced vacation search results based on data reflecting that Mac users will pay more for travel and accommodations, the cat is out of the bag about the use of web analytics and how they can and have been applied for some time. [...]

PPC, SEM, SEO
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Banner Advertising is Still Very Effective

Banner advertising has been with us for decades now and has proven to still be an effective, useful tool for online marketing and brand promotion. You have probably noticed banner ads on virtually very website you visit, particularly for an sort of shopping you may plan to do. There are newer online advertising tools and [...]

PPC, SEM, SEO
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Microsoft adCenter Desktop Application

The Microsoft adCenter Desktop program application is a useful and unique tool that allows you to monitor and manage your online advertising campaigns from the comfort of your computer. The program is jam-packed with tools and information that can help you organize your marketing efforts and utilize them more effectively.
The adCenter Desktop allows users to [...]

PPC, SEM, SEO
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Your Online Sales Promotions

Does your company advertise current and upcoming sales events and promotions online to your customers? If not, you are missing out on a great opportunity to not only touch base with your customers but to also get the word out about your specials.
Your website, blog, social network page and most if not all of [...]

PPC, SEM, SEO
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Time to Diversify Your Online Presence

Businesses are quickly realizing the need to diversify their online advertising efforts. Gone are the days of static websites that remained untouched for years. Today’s successful companies are taking full advantage of all of the benefits of using online advertising effectively.
Businesses and individuals now have the choice to implement or use paid search, social media [...]

PPC, SEM, SEO
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How Pinterest is Used for SEO Purposes

In short, Pinterest is an online pinboard. A more expanded definition is that Pinterest is a content sharing website that allows users to share images and messages about things that interest them. It is also a very visually-oriented social networking platform that businesses and individuals can use to share information that will help promote their [...]

PPC, SEM, SEO
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Organic Search Optimization Tips

The key to good SEO (Search Engine Optimization) is good content and good webpage design. In part, good webpage design includes making sure certain aspects of the website are also optimized for organic search. Organic search basically involves unpaid, keyword-rich and keyphrase rich content that is relevant and coherent as well as appropriately tagged [...]

PPC, SEM, SEO
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Reaching Your Target Audience

Reaching your target audience can be both simple and difficult at the same time. There are many challenges associated with reaching consumers that have a higher likelihood of purchasing your products or using your services. These are basically better leads and more worthwhile for you to concentrate your marketing focus on.
Studies have shown that conversion [...]

PPC, SEM, SEO