Archive for July, 2012

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Why Choose a Pro for Your Online Advertising

Improving and maintaining your search engine ranking is an ongoing process that requires the knowledge and expertise of an online marketing professional. Some companies have full-time staff dedicated solely to researching and implementing new strategies and techniques to help improve their rankings. Other companies may not have the resources readily available to allow for a [...]

PPC, SEM, SEO
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Why You Need a Mobile-Friendly Version of Your Website

Having a mobile-friendly version of your website will greatly improve your chances of keeping the attention of your visitors that are using mobile devices. Due to the smaller screen and sometimes less agile navigation of mobile devices, making it easier for consumers to view and interact with your site. This should also be a part [...]

PPC, SEM, SEO
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Connecting with QR Codes

QR Codes, or Quick Response Codes, are a special type of barcoding system that allow plain text information to be encoded and embedded into an image consisting of a series of squares arranged in a pattern. QR Codes have been gaining popularity as a great way for businesses to connect with mobile devices users. [...]

PPC, SEM, SEO
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Modern Online Marketing

Modern marketing techniques are forcing businesses to make the leap into the digital age of highspeed internet, web-enabled electronic devices and both commercial and non-commercial consumers with painfully short online attention spans. In order to stay competitive, some companies have had to increase their online marketing budgets to accommodate the rising needs of the industry [...]

PPC, SEM, SEO
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Brand Reputation Tips

The reputation of your business’ brand is very important to your continued growth. Many companies spend decades establishing themselves as a good place for consumers and other companies to conduct business with. It can be a slow, difficult process to both promote your business and make sure it provides great services and products. Unfortunately, the [...]

PPC, SEM, SEO
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SMM Tips and Tricks

Social Media Marketing (SMM) has taken the online advertising world by storm. By piggy-backing on the unrivaled success of social networking sites, this marketing method has proven to be very useful for promoting your business. SMM has practically become a marketing industry standard.
In addition to having strong search engine optimization (SEO) techniques in place, [...]

PPC, SEM, SEO
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Step Your SEO Up a Notch

Search engine optimization (SEO) is not something you can ’set and forget’, it is an ongoing process. As more and more companies migrate more of their marketing budgets and resources toward online advertising, the competition will only continue to increase over time. New companies are opening up everyday, thousands of them, especially online businesses. Gone [...]

PPC, SEM, SEO
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Content is King and Then Some

If you are even mildly involved or interested in the search engine optimization (SEO) and other online marketing efforts being made by your company then you have probably heard the phrase, “content is king”. It is an oft-used saying that gets a lot of mileage. In essence the saying simply means that having good content [...]

PPC, SEM, SEO
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The Effectiveness of Email Marketing

Email marketing has been around for along time. In fact, it has remained a largely unchanged marketing tool with the exception of better and faster distribution methods thanks to new technology. Email marketing can be as simple or intricate as you choose to make it but remember, to use it effectively you should definitely pay [...]

PPC, SEM, SEO
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Mobile Media Marketing the Smart Way

You should not just start a mobile marketing campaign because it’s trending and appears to be what everyone else is doing. You should first devise a strategy for having an effective mobile marketing campaign. The fact that businesses are actively buying and selling mobile device users contact information and just blasting ads to them is [...]

PPC, SEM, SEO