Archive for August, 2012

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Using a Multi-Faceted Approach to SEO

Most successful SEO campaigns incorporate a multi-faceted approach to online advertising. Businesses and online marketing professionals know that they will achieve the best results from a strategic, organized plan that focuses on attracting both consumer and commercial customers.
Some of the methods used by successful online marketers include social media marketing, mobile media marketing, search engine [...]

PPC, SEM, SEO
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Balancing Website Components

As business websites grow and become more dynamic it is important to be aware that some elements may help more than others when it comes to improving your search engine rankings. Having a pretty, interactive website with lots of interactivity for site visitors to engage in is great however, it may not be the best [...]

PPC, SEM, SEO
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Keep Them Coming Back for More

One of the all time most important goals of any business, whether they are exclusively online or have retail locations, is customer retention and repeat business. While some businesses may be better suited to one-time transactions, there is no question of the value of having loyal, repeat customers that buy your products and use your [...]

PPC, SEM, SEO
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Local Search Optimization Basics

Improving your company’s local search results is a very beneficial task. Local searches on the major search engines help consumers and businesses find local resources to obtain products and services. Local searches help local businesses and organizations promote themselves in a more targeted manor instead of having to compete with thousands or millions of other [...]

PPC, SEM, SEO
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Tapping into the Mobile Marketing Arena

Astute companies that use online advertising to promote their brand and their business know that tapping into the mobile media marketing arena essential to future growth and sales. There are millions upon millions of mobile device users in the United States alone with tens of thousand of new users buying mobile devices each and every [...]

PPC, SEM, SEO
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Housecleaning Your Business Website

Making sure your business website is up to date and is competitive is essential to your online marketing success. Chances are that most of the businesses and consumers interested in the products and services you provide will check out your website before contacting you. Your website basically becomes their first impression of you entire company. [...]

PPC, SEM, SEO
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Which Search Engine is the Best

While Google has enjoyed the lion’s share of users making search queries fora number of years now. What many people may not realize, particularly business owners and online advertisers, is that they have other options for their online marketing campaigns.
There are numerous search engine comparison websites on the internet where both businesses and consumers can [...]

PPC, SEM, SEO
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Updating Keywords is a Good Practice

Many business website owners make the mistake of having their site created and then never working on them to improve them. Many of these business owners may not know when the last the website was reviewed and updated. One of the most important aspects of your company website is for it to be current. That [...]

PPC, SEM, SEO
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The Downside of Fancy Pages

Having a robust, mind-blowing website for consumers to visit is important for most companies. However, in many instances, certain web technologies simply do not lend themselves to great SEO results. Companies often find themselves struggling with the balance between an entertaining site and a strong SEO site. While the 2 types can certainly co-exist and [...]

PPC, SEM, SEO
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Successfully Managing Your PPC Campaigns

Successfully managing your PPC (pay per click) campaigns can be a seriously daunting task, especially for companies that have a large amount of campaigns running simultaneously. Sometimes utilizing the services of a professional online advertising company can provide a much needed respite from the intense and often time-consuming job of staying on top of your [...]

PPC, SEM, SEO