Effective Google AdWords (PPC)
If you run Google Adwords, you’ll know it’s important to get decent conversions. Here are some tips for making you Google Adwords promotional ads work better for you:
- To receive the right targeting – choose language and countries (or cities and states).
- Choose keywords carefully – Your ads will be displayif the search term will exactly match the term specified
- Test many ads at the same time – This trick is called “A/B selective test†in printing industry.
- Keep you eye on efficiency and conversions – after time, delete those ads with no conversion
- Include target keywords in ads.
- Include words, that attract attention – Limited Offer, New, Wholesale etc
- Use words that evoke emotions and enthusiasm – learn, finally, free shipping, right now
- Insert links to relevant entry pages – don’t just you your homepage).
- Exclude common words from your ad – in, on, for
- Scare off the freebies-hunters – include prices into description of your ad
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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