Effective Online Advertising During a Recession
The current economic slump has forced companies to seriously consider online advertising. Although the web is a cheaper medium, any company pursuing online marketing should have a clear plan. Here are some tips.
Know your target audience. Choose an approach that suits your goals; find an agency that can meet them. The agency must be willing to spend time to get to know your company product and vision.
Pay for performance. You should pay for the leads the ads bring in, not for each click or impression that might not convert into sales.
Exclusivity is good. Many ad firms have a policy of not handling competing accounts. You could also try smaller firms, which are often hungrier and provide good attention to your needs.
Aim for niche websites and bloggers. Ask the ad agency if they have access to various sources of traffic—search engines, niche websites, bloggers, a wide social network online.
Avoid incurring extra costs. Avoid ad firms that require you to pay a set up fee. Also, don’t hire an affiliate manager; you can usually appoint the ad agency staff to do that.
Monitor your performance, improve as you go. The ad agency should be able to provide you with accurate reports on leads generated, ads that were run, sites that have been reached, etc.
———————————————————————————————————-
dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
