Facebook’s Graph Search, a collaborative effort between the social networking giant and Microsoft has been filling the headlines lately. It is no wonder all of the buzz has been generated since many supporters are touting it as the great equalizer for the seemingly omnipotent Google search. Time will tell how Facebook Graph Search lives up to the expectations.
For businesses around the globe this is a great development because it will allow them another fantastic tool for promoting their business to consumers and other businesses. Facebook users will be automatically matched to businesses and their products and services.
This move is expected to make significant changes in the way consumers find and purchase services and products. It is also expected to take a large chunk of Google’s market share for both shopping and browsing. Time will tell how effective the partnership between Facebook and Microsoft will truly become but, in the meantime, it provides businesses with yet another useful resource for their online advertising strategies.
Google has long enjoyed the number one spot among search engines with relatively little real competition but, as with most things, new technologies, tools and techniques can be a game changer for any industry and the search engine market is no exception.