With social media giant Facebook going public this week opening with 421,233,615 shares at just over $38 per share, you had better believe businesses are scrambling to kick their social media marketing campaigns in to high gear. Preliminary expectations are that the social networking juggernaut will continue to amass record-breaking numbers of users. It already has over 900 million users.
Even people that are only mildly interested in social networking can appreciate the impact it has had on the general public and, like all forms of mass communication it will certainly be used as a marketing delivery platform for businesses, organizations and individuals. Your company can also benefit from social marketing. It can help you communicate with your customers and other businesses in sales-free atmosphere which can in turn help you improve your products and services.
Look for other social networking sites to step things up so they don’t get left behind by Facebook. Also look for more and more businesses to promote their social networking pages on their stationary, ads, blogs and other advertising materials. Social networking has tapped into the pulse of internet users and will likely be around for a very long time which is all the more reason to use it to help your company succeed.