Gain Traffic & Create Loyalty with Opt-In Email Marketing

Posted at August 17, 2009

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Email marketing is a great way to communicate with potential customers and to gain traffic. Email is a very viable way to keep the lines of communication open with your past and current clients and it is also an easy and very affordable way to get a whole new group of clients.

You can sign up with online companies who will manage your email lists and your subscribers, so if you do not have the time to do this yourself, rest assured there are people out there who specialize in this. At dBasemedia.com, we provide expert services in Opt-In Email Marketing along with a variety of other marketing and advertising services.

Why Opt-In Email Marketing?
Most people check their email several times daily, so this is a great way to connect with people. This does not mean that you should bomb the in-boxes but rather you should offer quality content to subscribers that people will actually read and hopefully act upon.

You can create an opt-in list of subscribers from a variety of sources:

1. A newsletter sign-up placed on a website, your email signature, a blog, social media networks.
2. A customer’s email address after placing an order (give them an opt-in option on the order form)
3. A Lead Generation Form

Emails can strategically be sent once a week, bi-weekly or once a month. You can send marketing emails to these people that offers them some sort of bonus or incentive to come back to the site again.

———————————————————————————————————-
dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising