There has been an abundance of research data and analysis to back up the fact that online marketing produces results. Typically these result revolve around greater consumer traffic to certain websites, higher search engine ranking placement and, of course the generation of more sales revenue.
For online-only retailers and services, this has been a no-brainer from the beginning. No other advertising medium comes close to online marketing when it comes to the costs and the exposure. In most cases online advertising costs a fraction of other, more traditional advertising methods like broadcast (TV & radio ads) and print (newspaper ads, flyers, bulk mail) and have far more flexibility for proofing, publishing and changing the ads.
There is no question that businesses can reach far more people online than they can through tradition advertising methods. Even businesses that focus exclusively on local advertising and local foot traffic for their income an appreciate the benefits of advertising online. Loyal customer and new, potential customers are literally just a mouse-click away when companies promote specials and deals online.
With today’s online marketing techniques, businesses no longer have to wait for printing or delivery turn around times, nor do they have to be dependent on the schedule of other companies to get promotion into the hands of consumers. Instead, they can send out emails, SMS messages, blog posts and social network postings to get the word out about the company and any upcoming events and specials.