Google Adwords, Click-to-Play Video Ads
Google has come up with another cool program for PPC advertisers called click-to-play video ads! Here’s what they say about the service:
Google AdWords now supports click-to-play video ads – ads that combine the power of sound and motion with the precision of Google to provide users with a relevant and engaging advertising experience. Video ads join our lineup of text, image, and flash ad formats and will be displayed on sites that are part of the Google network.
How do they work?
When a video ad is served to a page, it will be displayed as a static opening image until the user interacts with the ad. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, they will automatically be taken to the advertiser’s website. We’ll report a clickthrough whenever a user clicks the display URL and visits the advertiser’s site, rather than when a user clicks the play button or image.
For more information visit: https://adwords.google.com/select/videoguidelines.html
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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