Google Buying AdMob Benefits Advertisers
Google announced this month that it has bought AdMob, the mobile ad platform that is very popular on the iPhone, for $750 million.
AdMob’s products and tools will continue to provide successful mobile media marketing campaigns without interruption. The engineering team will continue to build great products and the sales team will keep on working with advertisers to help make campaigns successful.
Once the deal is finalized, Google and AdMob will work together to quicken the pace of innovation in the mobile world and both believe that this deal will benefit developers, publishers and advertisers alike. For example, more effective display advertising on mobile devices is in the works by using Google’s tools and technology to monetize mobile traffic. Google also has a new website online that explains the benefits of this acquisition one of which is to bring better ad displays that are more relevant to the mobile users, you can read more here.
Iphone and Android users surf the web more than anyone else, contributing significantly to Google’s five times mobile search growth over the past 24 months. A quarter of these very same iPhone and Android users spend 1 ½ hours a day using applications on their devices. With a growing number of cell users surfing the web from the devices, more and more companies are considering adding mobile marketing into there advertising budgets.
For a consultation on how mobile media marketing can help your business, contact dBaseMedia.com
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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