Google Heat Map – Adsense
Google Adsense, the tool for Google Publishers, has a really neat tool which gives people advice on the best locations to place Google Adwords on their own sites. The Google “Heat Map” displays areas on a sample page layout, with strong orange colours depicting the best performance areas and weaker orange colours poorer areas. Here is what Google has to say:
“All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.”
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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