Google PPA
Did you know Google is testing out a new advertising tool. It’s similar to PPC but it’s for people that want to advertise on a pay per action (PPA) instead of pay per click (ppc).
Some SEO folks are saying that Google has put this PPA together because of issues with click fraud. This new PPA advertising tool means you won’t have to pay per click anymore but rather when a customer actually takes action, whether that action is requesting more information, signing up for a newsletter, buying something – whatever you consider the action/conversion to be.
It’s worth checking this out – You can find Google’s info on it here.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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