Google’s PPC Program
Google’s online advertising program is called Adwords. It allows you to create simple, effective ads and display them to people who are searching for information related to your products and services. This is made possible by means of keyword-based advertising.
Whenever someone searches on Google and enters a question like ‘good dog food’, Google gives them a variety of search results to choose form such as links to articles or websites that sell dog food. Google also displays Adword advertisements that link to businesses that are selling dog food or other products that are associated with dog food.
For example, if you sell dog food you can sign up for an adwords account and make ads for generic dog food that you sell. For every ad, you select keywords-either single words or phrases that are related to your ad’s message. Once your account is activated your ads will appear. With adwords, you are advertising directly to those people searching for dog food.
The least expensive type of adword ad is a text ad that contains a short message. A searcher only needs to click the ad and they will be taken to your website.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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