No matter if lead generation is a small piece of your marketing mix or the sole reason your site exists, the truth is that capturing and responding to online inquiries is what lead generation is all about.
You should look at your visitors as being very introverted. They are curious when they come to your site and they expect you to lead them down a comfortable path. Each click you receive is an unspoken question they hope you can answer for them.
You should persuade your visitors to fill in an online form in order to download something, register for something, or opt into a newsletter or an email list. Your website should have a clear message that the visitor is seeking. Identify the value and benefits your products offer and try to find your visitor’s ‘buttons’-once you find the ‘buttons’, push them by giving the visitors a very relevant message that is rich and alluring.
Remember that you should focus on the visitor and on not you or your business, no matter how great you may be. Let the visitors know that their needs are what matters and put them on center stage at all times.
Be sure not to ask for too much information when it comes to online forms. The more info you ask for the less likely that your visitors will give it to you. Remember that your visitors expect to get something of value from you in exchange for their information.