How Many PPC Ads Should You Put to the Test?
There are several ways to do better with Adwords but one of the most fun is ad testing. One of the biggest mistakes people make with Adwords is that they run just one ad per ad group. This is a missed chance and a sure-fire way to lose money as well as ROI by not testing ads.
For the ad group that gets 300 clicks per month, you can try and run three ads. For an ad group that gets many more, you can run 100 ads that may be just what is needed to start making some serious money. You can also judge your ads after 50 to 75 clicks. It is easy to get caught up in testing and wind up testing too much so take caution.
Testing ads increases CTR, gives you more responses from your prospects, improves ROI and makes your quality score rise. Once you decide to start running more than one ad group, you may need to ask yourself how long you plan to run the ads and for how long.
Keep in mind the fact that if you remove keywords from the group, it could affect your ad’s stats. Some ads work better with the set of keywords before changing them and some work best with a modified set. Be sure to plan ahead and not to change things until you test your results.
If you don’t have the time to concentrate on your PPC campaigns, we highly suggest you use a PPC management service so you get the most our of your budget. Professional Google Adwords qualified PPC management services have a wealth of expertise that can help improve your conversions.
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