In short, Pinterest is an online pinboard. A more expanded definition is that Pinterest is a content sharing website that allows users to share images and messages about things that interest them. It is also a very visually-oriented social networking platform that businesses and individuals can use to share information that will help promote their own websites.
While some critics oppose the use of the site for anything related to personal or financial gain, the vast majority of users see it for what it is, a great online resource and tool for communicating ideas, information, images and just about anything else you could think of that people would wish to convey to one another.
Wondering how Pinterest could help your SEO marketing. goals? For starters, the website is organized by four basic categories: Everything, Videos, Popular and Gifts. The obvious reason this website can help companies promote themselves is the fact that the company can feature their products on Pinterest, complete with a link back to your website, specifically the product page.
The beauty of this is that for every other Pinterest user that likes your post enough to pin it to their own board becomes another link back to your site. Sign up for an account to get started today and be sure to only post (“pin”) quality content so more users pin your postings.