How to Be Successful with your SMS Marketing Campaign
Short Message Service (SMS) marketing is a terrific way to promote your business. Just think, as of 2010 there will be an estimated total of 4.6 billion cell phones in use around the world with the United States accounting for almost 286 million of them. The number of potential customers that smart companies can reach is staggering even if they only market to a fraction of a fraction of them.
When setting up your SMS campaign be sure that you include an ‘unsubscribe’ feature just in case people get tired of receiving your messages. This is a clear indicator that you are not a spammer and will gain you more respect as a business owner.
You should be sure to only send your messages to those that opt-in. You can easily and quickly set up a field on your website that allows your site visitors to agree to receive SMS messages, so be sure to take this important step. There is no reason to send out random messages as most of them will never be opened. It is a waste of both time and money and if you continue to do this, you will be seen as a spammer and will lose all of your credibility.
It is important to make your messages short and to the point. Use some nice photos and compelling text. Remember that people have very short attention spans today so you have to grab their attention quickly. One of the best things you can do is to offer a coupon good for a discount on one of your products. The receiver of the SMS only needs to show the message at the checkout in order to receive the discount.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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