How to Design an Effective Lead Generation Page (Lead Form)
When people get to your site, either from search engine results or from friendly referrals, they want everything flat out and obvious. You have to take advantage of the moment when people have that clear motive: tell me something I need right now. Online marketing is all about bridging the gap between effective, short, crisp, direct messages and the continuously dwindling attention span of web users. “Now, and hurry,” users seem to say.
Three effective ways to create a good lead generation page—one that will incite and excite your visitors to ask for more info and even buy from you— are: short, direct language; short paragraphs with no dawdling; and use related images and videos. You only have a minute, at most, before your visitor gets distracted or finds a more ‘intriguing’ site.
Be direct and short in bridging need and solution, for instance, using a title such as ‘How to Get 8 Hours of Sleep.’ People usually don’t want to read about how you stumbled upon your solution, because they’ll think you’re prepping them for a long-winded product sale. Be crisp in your titles.
Generally, in online advertising pages, people’s eyes dart from banner to link to image and back. That means less time and interest to read, so make your paragraphs short. Large icebergs of text only scare people away.
Lastly, short sentences that get to the point only serve to excite your visitors into learning more, so the video is just perfect for them. Even when they don’t get to finish your third short paragraph, that 2-minute video will probably do the same as your crisp prose—generate interest and leads.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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