How to Link Build for Bing Rankings
It is easy for webmasters to get caught up in Google’s expectations when trying to market through search. It is a wise move considering that Google dominates the search world by a huge margin.
Still, there are many other great search engines being used by people and it is therefore wise to be sure your site is doing its best in those as well. Bing’s share is rising while Yahoo’s is falling and now that the deal between Microsoft and Yahoo has been finalized, Bing search is going to take over Yahoo.
We have not heard too much about what Bing wants from our site when it comes to rankings but there are some things you should take into consideration.
Bing puts a lot of emphasis on quality links to determine rankings. You have to be committed to long term link building effort and you must keep investing in those efforts. You should develop your site as a brand and brand the site consistently.
Find relevant industry experts, bloggers and media people and be sure that they are aware of your site and its content. Be sure to publish good, informative press releases, publish excellent articles to directories and take part in relevant conversations on blogs and forums.
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