Internet advertising revenues in the United States remain strong, topping $23 billion at the end of 2008. In spite of a tough economy, interactive advertising’s continued growth confirms that marketers know the value in reaching consumers on the internet where they are spending money in record numbers.
Retail, financial services, computing and automotive remained the four biggest verticals among internet advertisers last year. Consumer packaged goods notably increased its share of total internet ad revenues by 60% over last year. The web is now the third largest ad-supported medium in the entire world, marking its increasing significance to marketers and consumers alike.
More and more people are turning to the internet as their first way to make a purchase today. It is highly convenient and the prices offered online often meet or are lower than the prices asked in conventional retail stores for most goods.
These trends are expected to continue to rise over the next several years as more and more people are connected to the net and with the rise in the number of people who own smartphones.