Landing Page Tips – Get Conversions

Posted at November 21, 2006

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Here are some landing page tips to make your landing page succesful:

Place your logo at the top left. Visitors expect it there so display your branding where it counts.

If the visitor came from a search engine keyword search or a PPC ad, then place the keyword terms in bold at the top of the page. This reinforces to the visitor that they came to the right place.

Keep you important content above the fold. the fold is the area of a web page that the visitor sees without scrolling vertically and you should never force a visitor to scroll horizontally. This means that your landing pages should be able to be seen completely on an 800 x 600 screen resolution.

Contrast your Calls to Action with respect to the rest of the page – use contrasting colors, round vs. rectangular, straight vs. slanted, warm color vs. cold color, big vs. little. Make sure you can spot the Call to Action easily.

Place assurances, testimonÃals and guarantees in the far-right column

Place logos to appropriate associations or online companies at the bottom of the page to show credibility – Verisign, BBB Online Reliability, certified by…, Alexa rank (if good), powerseller, live support, credÃt cards supported, open 24 hours a day, Hacker Safe, as seen in Entrepreneur Magazine etc.

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