A Banner Ad is a graphical web advertising unit, with a typical size of 468 x 60 pixels. Without doubt, they are one of the most dominant forms of online advertising.
The 468 x 60 sized banner ads have been widely accepted, and it is quite easy for buyers to secure placements on sites and likewise, publishers can accept the ads of most advertisers. Initially, the performance of a banner ad was judged on the basis of the click through rates (CTR), which were much higher in the early years of the internet, most probably due to the novelty factor.
Banner Ads used to be expensive on many networks, but as other forms of click through advertising were invented the cost of the traditional banner advertising has gone down. A combination of good ad placement and design on a banner advertisement can produce a decent CTR and that’s reason enough to consider adding in banner ads to your marketing campaign.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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