eMarketer, an independent online research firm has compiled data relate to the growth of mobile devices and has estimated that, “by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month.” Currently that figure is just under 20%.
For businesses that are on the fence or simply confused about the value of mobile media marketing, these figures mean a lot. While every single business in the world may not directly benefit from a robust mobile media marketing campaign, it is safe to say that most would. Getting your brand in front of consumers is priority number one for both online-only and brick & mortar retailers .
If consumers cannot find your company online, they cannot buy your products or services. Even walk-in retailers with storefront businesses will be surprised how useful tapping into the mobile market can be. With tools like SMS messages sent to subscribers, proximity notifications and geolocation services (like Britekite, Facebook Places, Foursquare, Loopt and Gowalla), consumers have a variety of ways of accessing your business through their mobile devices.