Modern marketing techniques are forcing businesses to make the leap into the digital age of highspeed internet, web-enabled electronic devices and both commercial and non-commercial consumers with painfully short online attention spans. In order to stay competitive, some companies have had to increase their online marketing budgets to accommodate the rising needs of the industry and marketplace.
This new era has also opened a tremendous opportunity for businesses that have always been in the shadows of big name companies by making the playing field more even. To have effective online marketing campaigns, success comes from making intelligent advertising decisions, not just deep pockets.
A wise company will employ the myriad of different tools and techniques out there to maximize their market penetration and visibility. While a sizable budget certainly helps, there have been numerous occasions where relatively small companies have gotten better search engine results than big box retailers that are household names. It is a testament to the fact that working smart gets results.
Some of the most popular online marketing techniques in use today include, but are not limited to: social media marketing, email marketing, mobile media marketing, blog marketing and banner ads.