Newer SEO Developments
Some recent findings in search engine optimization (SEO) might surprise some older site owners that have religiously held onto older SEO beliefs. Here’s an overview of 3 to take note of:
1. Content: A survey among nearly a hundred SEO experts says that external factors like inbound links, blog links and their quality affect the ranking better than onsite page content. Well-written original content is one thing, but having anchor text seems to trump keyword usage. So it ’seems’ Google trusts sites that have more internal links, blog links and external quality sites that link to the content. Keywords mean niche topics, but link popularity is better.
2. Domain Name: Some say that your domain URL does have a some affect on your search rank. So choose your domain name well, and think about it containing a keyword related to your niche because it may influence your search rank. How big of an affect it has is debatable, we don’t recommend you turn in your corporate domain name for a keyword domain, but if you have a new domain to buy for a marketing campaign put some thought into obtaining one with a keyword in the URL.
3. Keyword Placement: Text elements and better search ranking. Make sure your keywords appear at the start of your page, because the title is one of the most crucial elements that affect ranking. The content in the heading? Not so much. Crisply written headings are better appreciated by people, not by search engine spiders but the ALT Tag text content is very important within your site code. Search engines read ALT tags and take note of the description as part of your content. Don’t overstuff your ALT tags though, engines can tell if your keyword stuffing, just keep it clear and precise with one or two keywords.
Overall, it’s recommended that you stay abreast with SEO best practices, from time to time they will change and search engines often change there algorithms to improve on there search results. If you’re unsure of how to update your site pages for optimal SEO benefits, we suggest you contact a professional search engine marketing team to help guide you along the way.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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