Online Advertising: Google Plus vs Facebook
When comparing online advertising between fledgling Google+ and social networking giant Facebook, there are several factors to take into consideration. For starters, Google+ is really only ‘new’ in its current form. Google has made several forays into the social media jungle with previous projects but they simply didn’t attract enough users to make it worthwhile to Google developers.
By virtue of the design and easy integration with Google Adwords and other advertising tools, Google+ is the perfect platform for advertisers to reach targeted visitors. Companies are anxiously awaiting when Google+ opens up again so users can join.
Another significant difference between the two social media juggernauts is the fact that Facebook was not originally designed with advertising in mind, it was more of an afterthought that became a huge buzzword when businesses were forced to take notice of Facebook’s 750 million active users. Google+ has a lot to compete against.
A few other facts directly from the Facebook that has helped even the most hesitent companies include Facebook advertising as a part of their advertising campaigns include:
There are 750 million active users and the average user has 130 Facebook friends. If a business were to be Liked or recommended by even a fraction of the users to buy there products or services, the potential sales are astronomical. in fact 1 in every 13 people on the planet is on Facebook.
Facebook is available in 70 different translations which means global exposure.
Businesses from over 190 countries build websites using the Facebook platform and over 2.5 million websites have integrated with Facebook.
250 million active users that access Facebook with their mobile devices.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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