Online Advertising is Big in 2009
Total ad sales of newspapers have dropped by over 28 percent in the first quarter of 2009. This decline in the sales of newspapers represents a loss of more that $2.5+ billion in ad revenues. Print sales fell by 29.7 percent in the first quarter of this year while online sales dropped a record 13.4%. Note the differences in those numbers.
Online ad sales have dropped some, but not nearly as significantly as print sales or the sales of the printed media.
The IAB or Interactive Advertising Bureau and PricewaterhouseCoopers LLP figures for the first quarter indicate that online advertising revenues dropped just 5%. President of the IAB, Randal Rothenberg says that interactive advertising online has firmly planted itself as a fixture on marketing plans across sectors.
Consumers are spending an increasingly larger amount of time with the interactive media online. This is why interactive media continues to gain shares of marketing expenditures.
Once the economic climate improves in the United States, growth should resume. Interactive ads and other forms of online advertising is the best way to reach consumers and in this poor economy, digital media is a key player and a vital part of any successful marketing campaign.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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