The online advertising market in the United States will reach a staggering $50 billion by the end of 2011 which will be double the levels seen just five years ago. Brands are increasing their online ad spending and publishers are improving ad targeting and yield management which all contribute to the growth.
The world wide web makes up about twenty percent of all media consumption in the United States but as of now, advertisers are only investing a little over seven percent of their budgets online. This means that there is a huge potential for growth as advertisers strive to bridge the gap.
In 2011, a quarter of all media consumption will take place on the web, bringing in fifteen percent of the advertising dollars, so says a Yankee Group research paper.
The fact that three quarters of all American households have internet access helps to contribute to this growth. The prices of personal computers, laptops and other web-enabled devices have dropped significantly in recent years and will continue to do so, which means this number is sure to rise. Also helping things along is the development of innovative, new types of advertising.