Online Lead Generation Tactics Are Changing
Most companies are constantly on the look-out for new lead generation options. Word-of-mouth and referral incentive programs are a couple of ideas that are gaining momentum and for good reason.
One of the best sources of lead generation is WOM or word-of-mouth marketing. You should encourage your customers to talk about you on their Facebook, MySpace and Twitter posts and on their blogs and in forums. Social sites are an outstanding way to gain new traffic as friends tend to take the advice of friends. You will get warmer prospects this way and will have higher close rates, shorter close times and larger orders.
Another great source of leads is a good press and media campaign. This can generate leads directly and greatly improve your reputation in the eye of the public. Bloggers should be part of the picture in both WOM and PR strategies as bloggers can generate traffic and leads. A-list bloggers are more like the media and should be treated accordingly as it is often very difficult to get close to them to ask for their help.
Turn to the search engines next. Begin with a paid search campaign to generate results quickly and then see what works. Next you should take what you learned in your paid search and work the knowledge into your organic SEO campaign.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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