Starting a brand new decade often finds us reflecting on the years gone by and planning for the future. Google offers online marketers some great tips for the new decade and readers can find the information by going to Google’s blog page.
Some of the things being discussed for this year include tools and optimization tips for blogs and websites. Whether you love data or hate it, Google’s Analytics is one tool that you surely want to take advantage of this year. This tool will tell you everything you need to know about your website. You are given exact visitor numbers and can find out exactly where your visitors come from and which keywords they searched in order to find you.
At times your customer is halfway around the world and other times he is right across the street. Regardless, it is important to market to your customers where they are and Google has made this easy with local marketing features such as Place Pages in Placement and Local Marketing features.
Research shows us that consumers like to shop locally online before jumping in their cars and heading out to the malls. One study tells us that 80% of consumer spending occurs within 50 miles of home. In light of this, savvy online marketers are using Google’s local targeting tool to aim for those shoppers living nearby.