Optimizing PPC

Posted at October 2, 2007

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Pay-per-click (PPC) is a leading marketing strategy online. You can run PPC campaigns with various search engines such as Google Adwords, Yahoo Marketing, MSN, Looksmart and others.

Paid search works very well when once you’ve fine tuned your site and estimated your cost-per-acquisition (CPA) and then your return-on-investment (ROI). If you have not fine tuned your PPC campaigns you may find your getting little leads and spending a lot of money. For optimal results of your PPC campaign, you really need to consider several different factors, it’s well worth the extra time to carefully craft your campaign for optimal results.

Here’s some thoughts you could consider when fine tuning your campaigns:

1. Saturating your keyword inventory without carefully measuring results or optimizing ad creatives can results in inefficiencies, leaving you with high cost and little conversion.
2. The best way to combat slipping conversion rates is to optimize the actual landing pages, or test different pages, keep the landing page relevant to the ad text.
3. Consider budget increases for just the important keyword phrases, make the keywords ‘exact’ instead of broad and test for a month to see if conversion rates increase.
4. Careful review all of your keywords. If you have a keyword that’s not directly related to your service or product, consider removing it, especially if your not getting any conversions for it.
5. Optimize paid keywords that your site has a poor organic ranking for, why bid for a keyword that your on page 1 for organic search?

For SEO Services, contact dBaseMedia.com

———————————————————————————————————-

dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising