Overview of UK’s PPC Search Engine 123-Click
123-Click is a popular PPC service in the United Kingdom. Online Advertisers can sign up for free at 123-Search and bids start at just 1 penny. If you’re out-bid you can increase your bid to regain your ranking position for the particular keyword.
The site does not offer any keyword suggestion tools but you are able to bid on as many keywords as you like. We recommend you discuss your targeted keywords with an online marketing company that specializes in managing PPC campaigns.
Once you’ve established your PPC campaign. You’ll see that every time a visitor clicks on a link to your site (after searching a keyword that you have bid on) the bid amount for the keyword used to find your site will be deducted from your account. The highest bidder for a specific keyword will get the highest ranking for that keyword and the lower bidder’s listings will appear underneath the highest bidder in descending order of the bid amounts.
The website is somewhat user friendly to navigate, some think on first glance it looks like a link directory but if you read the services page, you’ll see they’re all about pay per click (PPC) services. The site offers a listing of the current top searches on the front page as well as featured sites. You may get your site featured on the site for a small fee of. Once you’ve filled out the form and paid the fee, your site will appear on 123-Click within 24 hours.
The affiliate program at 123-Click pays 25% of the bidded amount into your advertising account. This is a usual tool for online advertisers.
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