Pay Per Click
Pay Per click (PPC) is an advertising technique used on search engines, advertising networks and content websites/blogs. The advertiser pays only when a user clicks. The Advertiser places a brief but attractive advertisement on a website with keywords placed in the title and in the body.
PPC is an affiliate program offered by businesses search as search engines. Website owners can bid for the placement of the PPC ad. For an effective PPC agreement the advertiser must have terms and conditions in place specifying the keywords to be used, the trademarks to be used, the negative terms to be used, the content to be used and the payment schedule.
A click tracker program helps the advertiser monitor PPC. PPC is popular because it is a utilitarian and cost effective online advertising method.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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