Popular Online Advertising Techniques
As the World Wide Web is getting more popular, the importance of online advertising is also increasing. There are various online advertising techniques, some of which are discussed below in short.
Email Advertising: Legitimate marketing (known as “opt-in e-mail advertising” to distinguish between spam and genuine ad) by using emails.
Affiliate Marketing: Online advertising where the advertisers make use of large number of small and large publishers to publish their ads. These publishers earn commissions and techniques.
Contextual Advertising: Graphical or text only ads corresponding to the keywords which are used for searching the web. These ads show on the content page or search page.
Behavioral Targeting: Very simply, depending upon the browsing history (known from the stored cookies), specific kinds of ads are served.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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