PPC Advertising: Let’s take a look at Marchex
Over the last few days we’ve been writing some overviews of Pay Per Click (PPC) tools. We we’re delighted to see 7Search’s response to our review a couple of days ago – especially when they offered our readers a dollar for dollar match special on PPC! If you haven’t read that article yet, you can do so here.
Today we’re talking about Marchex:
Marchex’s PPC advertising channel provides advertisers with national presence as well as local impact. The Marchex ADHere offers access to over 200 premium publishers online. Some of those advertisers include PC World, Business Week Online. With the PPC tool you’re able to target your ads to a site-specific category or keyword basis and pay just for results. Another great feature offered is something they call ‘OpenList’, this gets more than 32 million unique visitors per month through local searches all across the United States in every major search category.
PPC Advertisers can develop complex advertising campaigns with Marchex. They’ve also been involved with some pay-per-call advertising for many years with leads generated from calls and from people who have seen ads on TV, radio or in newspapers.
If you’re familiar with PPC tools search as Google Adwords, you’ll find it relatively simple to set up a campaign in AdHere. If you’re new to the PPC advertising world, you might want to take a moment to educate yourself on the in’s and out’s of setting up keyword based campaigns. Like with all PPC tools, you can waste money on unrelevant clicks if you don’t know what you’re doing. We recommend that beginners get some advice from an advertising professional before jumping in. For companies with larger advertising budgets you may want to consider having all your PPC campaigns managed by a PPC ads management company.
Need a PPC advertising consultation? Contact dBaseMedia.com
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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