PPC and Geography
PPC Geography – Did you know that you can target specific regions, cities, countries in your PPC campaigns? To get a better conversion you should consider targeting regional areas rather than globally. Why? Because many searchers will see that you recognize there area and might feel more comfortable clicking on a sponsored ad with there state shown below it.
If you want to cover more than one state you can. Rather than select USA for your target, instead select regional and then select each state name, this will make google show a local state under your ad to a relevant searcher in that state, making it feel more personalized and local to them.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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