PPC and Landing Pages
Have a PPC ad and a Landing Page, now what?
Number One rule for joining your PPC ad to your landing page is to make it 100% relevant. Don’t have an ad for ‘diamond earrings’ and then direct it to your jewelery homepage which displays gold necklaces – your visitor will be sure to click away, don’t expect them to use your menu to navigate and search for the diamond earrings.
Bottom line, whatever your ad title is, repeat that tile in your landing page, whatever your ad is for, link it to that direct page that it refers too. Make it easy and relevant for your visitors and you’ll get better conversions.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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