Interactive Marketing with PPC
Marketing on the web is interactive in many ways, loosing site of this can cost you money in the long run. Try to remember that although your goals for clicks are important, so are your goals for conversion.
It is very important to track and test conversions. If your conversion is low, try looking at your landing page from a visitors perceptive instead of from an SEO or Marketing stand point. Remember that the most essential part for successful conversion is that the site addresses and responds to the needs of the target search.
For example, if you’re still sending PPC clicks to your homepage, you’re probably not getting the conversions you want, remember to target the traffic better. If a visitor is searching for ‘dedicated server hosting’ and you send them to the homepage where you offer this and a variety of other ’shared hosting’ you’re giving them to many choices and perhaps even making the visitor wonder if your site is even what they were looking for in the first place. Instead have them click from your ads directly into the ‘dedicated server’ web page, so the visitor can read about exactly what they were searching for right away.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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