PPC Land Page
A PPC land page is the web page your sponsored visitors click on to. For a ’sticky’ land page, remember to keep the trail to it relevant.
Search Text > Ad Text > Land Page Text. Should all be relevant for the best conversion.
Let’s say you’re a hosting service, a surfer searches on the term ‘cheap web hosting’, and your PPC Ad Text title says “Cheap Web Hosting”, the surfer clicks on the ad text, and that’s when you need to take them directly to a subpage that has a title page called “Cheap Web Hosting” where you can present your offer or service.
One common mistake PPC users make is directing all the traffic to the homepage, not a great thing to do for maximum conversions.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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