PPC Landing Page
What is a PPC landing page?
In the Pay Per Click (PPC) marketing terms, a PPC Landing page is a customized webpage design that visitors are directed to once they have clicked on a sponsored ad link. Sponsored ad links usually come from systems like Google Adwords, MSN AdCenter, Yahoo Marketing and others.
The PPC Landing page is usually focused on a particular group of search terms and typically advertise a product or service within that range of search terms. The goal of a PPC Landing page is to get the the visitor to buy something, request something or sign up for something. PPC Landing pages are often tested, tweaked and tracked to improve conversion rates.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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